SNÜZ POD BY THE LITTLE GREEN SHEEP
The Little Green Sheep are an organic bedding and baby care company that nurture both your little one and the planet. The launch of one of the UK’s first Co-sleeping cot-bed saw an opportunity to create a stand alone sub-brand.
THE PROBLEM
The Little Green Sheep identified a gap in the UK market for a safe alternative to co-sleeping, which was gaining popularity in the US. They aimed to launch the UK’s first co-sleeping cot, providing a solution for parents who wanted the closeness of co-sleeping without the risks of sharing a bed. However, the challenge was not just to introduce this new concept to the UK market but to do so in a way that aligned with their brand ethos. The cot needed to be uniquely designed, hand-crafted, and reflect the sleek, Scandinavian aesthetic that their customers had come to expect. Balancing safety, style, and innovation in a new product category was key to their success.
THE SOLUTION
To bring SnüzPod to life and meet The Little Green Sheep’s vision, we crafted a brand identity that reflected both safety and style. Centered around the strap-line “Naturally Close,” the branding emphasized the uniqe ability to lower the side of the cot ensuring you remain close to your baby. The sleek, Scandinavian-inspired design was paired with a modern, friendly logo that stands out while remaining approachable. Every element of the branding worked in harmony to introduce SnüzPod as the UK’s first co-sleeping cot, ensuring it captured attention and trust in a competitive market.
PROJECT SCOPE
• Brand Positioning
• Brand Logo
• Brand IDENTITY
• Packaging Design
• Advertising
• Point of Sale
• Brochures DESIGN
CLIENT: The Little Green Sheep
