OUR MISSION
At Sojo Creative, we’re driven by a simple belief, brands built with purpose create authentic connections — and that changes what’s possible.
“Great design starts with clear thinking. If your brand doesn’t know what it stands for, no one else will either.”
Jo Carter – Director – Sojo Creative
ABOUT JO
I started my career in medical illustration — where clarity, precision, and visual storytelling are everything. That foundation still shapes how I approach branding today: thoughtful, strategic, and built to connect. Over the years, I’ve worked with global names like Marks & Spencer, Disney, Tesco, BMW and Mars, learning from some brilliant minds along the way.
I founded Sojo Creative to bring that big-brand thinking to smaller businesses — offering the same level of strategic clarity and design excellence to brands ready to make their mark.
CLIENTS PAST & PRESENT
Strategy-Led. Future-Ready. Creatively Sharp.
At Sojo Creative, we go beyond beautiful design — delivering brand experiences that are rooted in strategy and built for impact. As a founding member of the Brand Builders Alliance, We stay at the forefront of brand thinking, bringing fresh insights and bold ideas to help your brand connect and grow.
Ready to take your brand to the next level – Partner with Sojo Creative to bring big-brand expertise to your business
ABOUT OUR BRAND
Sojo Creative is more than a visual identity — it reflects our belief that strategy and creativity go hand in hand to drive meaningful growth. We’re passionate about helping businesses and entrepreneurs shape brands that connect deeply — from the clients we collaborate with to the audiences they inspire.
Our face logo is a symbol of that human-centred approach, reminding us that branding is about impact, not just aesthetics.
Feature Projects
THE LITTLE GREEN SHEEP
BRAND | PACKAGING | WEBSITE | EXHIBITION | PRINT
MUSTAFIZ HAKIM
BRAND | PACKAGING | WEBSITE | PRINT
SHEA LOVE
BRAND | PACKAGING | WEBSITE | ADVERTISING | SOCIAL MEDIA
FROM OUR CLINETS
“I had the pleasure of working with Jo on several design projects for our baby brand, The Little Green Sheep, and was always impressed with her creativity, professionalism, and attention to detail.
Jo really gets the importance of good branding and went out of her way to understand our vision for the brand, not just the job in hand. More than anything, she is just a really lovely person to work with and would highly recommend!”
“I had the pleasure of working with Jo on a project for a luxury jewellery brand, Jo’s work included creating packaging concepts and campaign concepts for social media content. Jo was fantastic to work with; extremely creative, collaborative and a great communicator. She really took the time to understand the strategy and respond with ideas that answered the clients challenges. I’d highly recommend Jo to anyone looking to add a creative and strategic force to their team.”
“I am impressed by her work ethics and creative design skills. Plus, she easily adjusts to any given situation. But what makes her stand out is her willingness to help others. I am glad to have worked with her and have no hesitation recommending her. She always goes deep into concept creation before initiating projects and gives her best effort to create things.”
“Jo has worked with us to develop a full suite of branded certification marks, design guidelines and our digital imagery assets. She provides high quality, responsive and great value services and doesn’t quibble about small changes/scope changes. She properly gets to understand the culture, ethos and aspirations of the business and brings these through in her impactful designs. I’d certainly recommend her services.”
Let’s Get Creative
Say Hello!
If you’ve got some branding or packaging challenges on your mind, I’d love to hear all about them. Tell me about your business, and let’s start exploring how Sojo Creative can help you stand out. Can’t wait to hear from you!