MINISTEPS
Ravensburger is a global game, puzzle and toy company, publishing house, and market leader in the jigsaw puzzle market. At over 50 years old it is the oldest family run business in the world.
THE PROBLEM
After successfully establishing themselves in the preschool toy market with the launch of the Ministeps brand, Ravensburger noticed a decline in market share eight years post-launch. To regain momentum, they sought to refresh the once-thriving range. The challenge was to elevate and modernize the brand without losing the strong recognition and trust it had built among its core audience over the years. Ravensburger needed a solution that would revitalize Ministeps while maintaining its established brand identity.
THE SOLUTION
To refresh the Ministeps brand while maintaining its recognition, we reimagined the packaging to create an inviting ‘World of Play’ that would captivate both children and parents. Using Ravensburger’s signature blue, we introduced a playful sun rising behind the logo, symbolising new beginnings and the bright, educational experiences Ministeps offers. The design emphasised fun and learning through vibrant colours, soft shapes, and friendly characters, while keeping the brand’s heritage intact. This refreshed look aligned with Ravensburger’s reputation for quality and trust, while appealing to a new generation of preschoolers and their parents.
PROJECT SCOPE
• Brand Positioning
• BRAND Logo
• Packaging DesigN
CLIENT: Ravensburger
