LOVO
LOVO is a not-for-profit organisation working with women and their families in London and online globally – to engage, equip, and inspire women from all cultures and ethnicities.
THE PROBLEM
Lovo had established itself within the London community as a reliable service provider for women seeking to elevate their skills. However, the brand lacked a defined identity, limiting its recognition and ability to expand its reach. Without strong branding, Lovo struggled to reinforce its reputation as a high-quality establishment and build lasting trust with the clients it served. To grow and attract a wider audience, Lovo needed a cohesive brand that reflected its values and expertise.
THE SOLUTION
While Lovo is rooted in Christian values, it is an inclusive program that welcomes women from all cultures, religions, and ethnicities. Sojo Creative captured the essence of faith and community without being overtly religious, ensuring the brand felt welcoming to all.
The new branding reflects the unity of women coming together to inspire and support one another on their journey of self-improvement. By emphasising inclusivity and personal growth, the brand reinforces Lovo’s mission of empowering women while fostering a sense of community and belonging.
PROJECT SCOPE
• Brand Positioning
• Brand Logo
• Brand IDENTITY
• merchandise
• Website DESIGN
CLIENT: Lovo
AGENCY: Acorn Business Consultancy
We connect with each other in many different ways, from fist bumps to high-fives. The ‘Lovo V’ was created as a unique greeting for this organization. It symbolizes togetherness, with wrists meeting, and openness to self development, as the palms remain apart and face upwards.
