WITCH
Witch is a range of skincare products that harness the power of natural witch hazel. This multitasking ingredient cleanses, tones, and smooths the skin, tightens pores, and soothes sensitive areas. Rich in antioxidants, it supports natural skin renewal and helps speed recovery from breakouts.
THE PROBLEM
With the flood of beauty products to the market Witch had experiencd a drop in their market share. The brand wished to hone in on their medicated cridentials.
THE SOLUTION
The Witch product range design skilfully bridges two key brand messages: medicinal efficacy and gentle care. Drawing inspiration from the pharmaceutical market, the brand reinforces the product’s therapeutic properties. This communicates a sense of trustworthiness, which taps into cues from the medical industry as it is both science-backed and nature-driven. The soft, rounded elements of the design, along with the use of natural, fresh colours like green and blue, provide a comforting, nurturing tone that reflects the product’s skin-care benefits.
PROJECT SCOPE
• Brand Positioning
• Brand Logo
• Brand IDENTITY
• Packaging Design
• Advertising
• Point of Sale
• Brochures DESIGN
• Website DESIGN
CLIENT: Witch
AGENCY: Slice Design
