M-CRO SCOOTER
M-cro are a multi-award-winning micro scooter company, renowned for their scooters being exquisitely made and long-lasting, a must have for active children and adults alike.
THE PROBLEM
M-cro Scooter needed a fresh approach to their children’s accessory range packaging that reflected their iconic brand while clearly differentiating between the various products in the range. The challenge was to design structural and brand packaging that not only stood out on the shelves but also made it easy for shop assistants to access the helmets for fitting before purchase. With the helmet at it’s core the design needed to work across a range of products of different sizes and shapes.
THE SOLUTION
To meet M-cro’s needs for children’s helmet packaging, we crafted a design that balanced fun and functionality. The bright, playful graphics on the packaging reflect the brand’s vibrant personality, while the structured box design ensures the helmets are easily accessible for shop assistants during fittings. The distinctive angled cutout reveals part of the helmet, giving customers a tactile sense of the product before purchase. This design was seamlessly rolled out across the range of accessories giving a cohesive, unique and impactful look to the rage.
PROJECT SCOPE
• STRUCTURAL PACKAGING
• Packaging Design
• Point of Sale
CLIENT: M-cro
